It is an add-on feature that an organizer or a participant can purchase for the Tribute recipient as an additional gift on-top of a DIY, Concierge or Highlight Reel montage.
What are the available e-Gift Card Merchants?
How do I Activate or Redeem my Gift Card? (for recipient)
How can participants use the feature?
Can Tribute Creators / Organizers purchase e-Gift Cards?
What to do if you have already submitted a video but missed purchasing the e-Gift Card?
How are e-Gift Cards delivered?